Solving the Swachh equation

The recent initiative “Swachh Bharat” is not more than a renewed sanitation mission to accomplish cleaner and better livelihood in the country. This time around, the mission with similar targets as before, has created buzz across the country and made people a part of it. With celebrities picking up brooms to clean roads, people are encouraged to contribute to the mission.

Deriving the ‘Clean’:

Cleaner India should not just be limited as an urban phenomenon but must include every village and slum. This five years’ 1800 crore mission will have two factors to take it to success. Firstly, the behavioural change and secondly, the Govt.’s role.

Let us now discuss each factor in specific:

  1. Behavioural Change: People are always fascinated to see foreign countries and spectacular New Delhi’s Rashtrapathi Bhavan to witness its clean and bright roads. I have a short case study here: When I was in Tiruchchirappalli (Tamil Nadu) railway station two days back, I felt really honoured to walk on clean platforms. I knew about the programme taken up by the station officials by reading newspapers and anyway I had to witness the same only 48 hours ago. Those platforms look like no commuter can ever get an intention to throw wastes. Soon after I boarded, I was embarrassed to see a man throwing his used tea cup on to the train track as I said he couldn’t throw it on platform. I was later realised to know that he really bothered walking up to the dustbin which was just 20m away. Therefore this mind-set needs change.
  2. Govt.’s role is also crucial in encouraging public. Beyond that, I feel some of the following measures to be taken up :
  • Govt. must also include rag pickers in this mission. Roadside rag pickers should get more awareness about their role.
  • Allow Foreign Direct Investment (FDI) in promoting waste management through modern techniques.
  • This mission is incomplete if industrial wastes ignored. Relevant techniques should be installed to tackle it.
  • Support local technology that promotes cleanliness and eco-friendly atmosphere.
  • Include Cleanliness in the curriculum right from school education paving way for next generation behavioural change.

India has now realised the importance of sanitation and more importantly to make people participate.

Thank You.

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